Well-known to a certain youth culture brand founded Ferdinando Innocenti Lambretta in 1947. Ferdinando himself was born in 1881, in a small Italian town. Innocenti father was a blacksmith and after Ferdinando graduated from high school, he and his brother started helping his father in blacksmithing. Ferdinando learned quickly and in a relatively short time to become a renowned master of his craft in his town. But he is closely in this city and he wants to realize his ideas but here it is impossible to do.
By the end of the second world war the family Ferdinando Innocenti and he move to AC Milan. After the war, play a game of Italy is an acute problem with fuel efficient means of transportation, and after a while Ferdinando an idea to open a small factory where he is going to produce scooters. In the late forties, he opens it in the Lambretta and almost immediately for its products to appear in great demand. The brand name itself comes from the place where the factory is located. Lambretta scooters from the early 50's are very popular both in Italy and abroad. In 1951. Lambretta goes on the market in Britain and there begins to deliver its products and it has become a great success for the company Lambretta. In England, opened in the mid-fifties opened a factory for the production of products Lambretta.
Lambretta scooter from becoming very popular among young people. Lambretta advertised this youth movement is very popular in those years in England and become associated with the misty continent. In the nineties the company Lambretta tries to produce this brand clothing and apparel at once become a cult of youth. A little later came and shoes, and it has not gone unnoticed, especially sneakers Lambretta in the style of Old School purchased with surprising speed. In 1997. Lambretta creates a separate department of clothing and footwear and the move raises the company to a higher level of sales, the company also began producing and accessories in 1999, is published in a collection of watches from Lambretta and they also become popular not only in Britain.
Lambretta company in recent years entered the best brands of England and the fact that on the clothes is very common symbol of Britain - Union Jack it just shows that Lambretta has long been considered the British clothing brand. Clothing and footwear Lambretta gaining new fans in the world of youth fashion and this is not surprising, as Lambretta clothing designers have managed to combine traditional classic style with the new needs of today's youth. Clothing, shoes and accessories of course Lambretta scooter is associated with youth as independence and freedom in the traditional English style.